Why We Focus on Contingency Planning
Back in 2023, we watched three small manufacturing businesses in Phitsanulok close within six months. Not because they weren't profitable—they were doing fine until raw material costs jumped 40% overnight. None had backup suppliers lined up. None had reserve funds allocated.
That's when it clicked. Most financial education focuses on growth strategies or investment opportunities. But hardly anyone teaches the boring stuff—how to build buffers, when to trigger backup plans, or how much cash reserve actually makes sense for your specific situation.
So we built our programs around real scenarios. What happens when your biggest client vanishes? How do you handle sudden regulation changes? Where do you find money when banks say no?
These aren't hypothetical questions. They're situations that hit Thai businesses every quarter. And most owners don't have answers until it's too late.