Brainy API

Building Financial Resilience Through Smart Planning

We started brainy-api because too many businesses collapse when unexpected costs appear. One supplier raises prices, equipment breaks down, or a client delays payment—and suddenly everything falls apart.

Our focus isn't complicated. We help organizations in Thailand prepare for financial surprises before they become crises. It's practical work that keeps businesses stable when circumstances shift.

Why We Focus on Contingency Planning

Back in 2023, we watched three small manufacturing businesses in Phitsanulok close within six months. Not because they weren't profitable—they were doing fine until raw material costs jumped 40% overnight. None had backup suppliers lined up. None had reserve funds allocated.

That's when it clicked. Most financial education focuses on growth strategies or investment opportunities. But hardly anyone teaches the boring stuff—how to build buffers, when to trigger backup plans, or how much cash reserve actually makes sense for your specific situation.

So we built our programs around real scenarios. What happens when your biggest client vanishes? How do you handle sudden regulation changes? Where do you find money when banks say no?

These aren't hypothetical questions. They're situations that hit Thai businesses every quarter. And most owners don't have answers until it's too late.

Financial planning workspace with charts and analysis documents
Business contingency planning session with strategic documentation

How We Actually Teach This

Our methodology isn't academic. We teach through scenarios that actually happened to real businesses, then help you build systems that work for your specific context.

01

Scenario-Based Learning

We use documented case studies from Thai businesses that faced sudden financial pressure. You analyze what went wrong, what worked, and build response plans for similar situations in your organization.

02

Custom Risk Assessment

Every business has different vulnerabilities. We walk through your supply chain, client base, and operational dependencies to identify where you're most exposed. Then we prioritize based on likelihood and potential impact.

03

Practical Implementation

Theory doesn't help when crisis hits. You leave our programs with actual spreadsheets, contact lists, and decision trees you can activate immediately. We test these systems with simulations before you need them for real.

Who Actually Runs This

We're not finance professors or consultants who parachute in with generic advice. Our team has managed budgets through actual crises—currency fluctuations, supply chain collapses, and market shifts that wiped out competitors. We teach what kept us standing when others fell.

Portrait of Siriluck Wongprasert

Siriluck Wongprasert

Financial Risk Specialist

Siriluck spent eight years managing treasury operations for mid-size exporters. She built contingency systems that kept companies solvent during the 2020 logistics crisis. Now she teaches businesses how to stress-test their financial assumptions before problems emerge.

Portrait of Patcharee Srisuwan

Patcharee Srisuwan

Budget Strategy Advisor

Patcharee ran financial planning for three manufacturing firms that survived major supplier bankruptcies. She knows exactly how much cash reserve different industries need and where most businesses miscalculate. Her workshops focus on building buffers that actually work when tested.

Strategic financial planning materials and budget analysis tools

What Makes Us Different

Most financial training treats everyone the same. We don't. A restaurant in Phuket faces completely different risks than a textile factory in Phitsanulok or a tech startup in Bangkok.

We customize based on your industry, scale, and specific vulnerabilities. If you depend on imported materials, we focus on currency hedging and supplier diversification. If you're service-based, we emphasize client concentration risk and payment term management.

Our autumn 2025 program starts in September and runs through November. We're keeping cohorts small—maximum 15 participants—so everyone gets individual attention on their specific situations.

This isn't quick. Building real contingency systems takes months. But when the next crisis hits, you'll have frameworks ready instead of scrambling to figure things out while losing money every day.